Pub operator JD Wetherspoon ](http://www.caterersearch.com/A-Z/CompaniesLanding/224/696/Page1.htm)has cut the price of its coffee to 49p between 7am and 9am, in a bid to take more trade from highstreet coffee chains.
The offer, which runs for seven days a week also includes tea and herbal tea at the same price.
Wetherspoon chief executive John Hutson said: "We believe that this is the best value cup of coffee and tea available on the high street.
"A similar sized cup of coffee in either Starbucks or Costa Coffee costs substantially more, with some of their coffees costing more than four times the price of one of ours."
[JD Wetherpoon takes Lavazza's Rainforest Alliance blend >>](http://www.caterersearch.com/Articles/2008/03/07/319744/jd-wetherpoon-takes-lavazzas-rainforest-alliance-blend.html)
By Neil Gerrard
E-mail your comments to Neil Gerrard here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next job here with Caterersearch.com jobs