British men are talking about their wives and girlfriends more than ever before down the pub, according to the latest research from the Beautiful Beer campaign.
A Beautiful Beer survey found the top 10 topics of conversation for both men and women in the boozer were, respectively and probably inevitably, sport in first place for blokes (with 68% of drinkers bringing it up in conversation) and for women, their social life (at 59%).
However, women are more likely to talk about news and politics (28%) rather than fashion or make-up (24%) when out for a drink, and men talk more about work (40%) than their wives (26%).
This compares with a mere 9% of male drinkers talking about their wives and/or girlfriends a year earlier.
Pete Brown, author of Man Walks into a Pub: A Sociable History of Beer, said: "Blokes are more in touch with their feelings these days - and the place where they feel most comfortable expressing them is over a beer in the pub."
By Christopher Walton
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