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PKF monthly hotel performance update

Written by:
PKF monthly hotel performance update
Written by:

London hotels achieved high occupancy levels in July, while provincial properties enjoyed their first year-on-year growth in room rate for 2010, according to preliminary figures from business advisors PKF.


The capital’s hotels boosted revenue per available room (revpar) by 24.9% in July to £128.35, thanks to a 21.1% hike in average room rate (to £139.49) and a 2.8 percentage point lift in occupancy, to 92%.


Regional room rate rose by 0.3% to £61.70, the first year-on-year advance in 2010. This combined with a 3.5 percentage point increase in occupancy (to 77.5%) to improve revpar by 5%, to £47.81.


“The July figures for hoteliers across the UK are heartening. London continues to post positive results, as demand continues to strengthen compared to 2009,” commented Robert Barnard, partner for Hotel Consultancy Services at PKF.


“Meanwhile in the regions, the first year on year increase in room rate is obviously a positive sign. However, the autumn spending review due to be announced on 20 October could mean business travel is again affected. At the same time, I would expect the meetings incentive conference and events industry to start picking up again.”

The figures are compiled monthly by PKF.

See also PKF Hotel Britain 2007 >>










JULY 2010 (preliminary figures)
























LONDON        2010  2009 Movement
Occupancy 92% 89.2% +2.8 points
Average room rate £139.49 £115.17 +21.1%
Revpar £128.35 £102.76 +24.9%


























REGIONS 2010       2009    Movement
Occupancy 77.5% 74% +3.5 points
Average room rate £61.70 £61.54 +0.3%
Revpar £47.81 £45.54 +5%


 







JUNE 2010
























LONDON        2010  2009 Movement
Occupancy 83.4% 85.3%  -1.9 points
Average room rate £143.65 £129.35 +11.1%
Revpar £127.05 £110.36 +15.1%


























REGIONS 2010       2009    Movement
Occupancy 74.7% 71.4%  +3.3 points
Average room rate £64.27 £65.71 -2.2%
Revpar £48.01 £46.94 +2.3%


 







MAY 2010
























LONDON        2010  2009 Movement
Occupancy 83.8% 81.2%  +2.6 points
Average room rate £128.46 £117.90 +9%
Revpar £107.70 £95.83 +12.4%


























REGIONS 2010       2009    Movement
Occupancy 72.7% 68.8%  +3.9 points
Average room rate £62.86 £63.14 -0.4%
Revpar £45.68 £43.49 +5%


 







APRIL 2010 
























LONDON        2010  2009 Movement
Occupancy 77.3% 82.4%  -5.1 points
Average room rate £119.71 £112.58 +6.3%
Revpar £92.47 £92.81 -0.4%


























REGIONS 2010       2009    Movement
Occupancy 68% 66.7% +1.3 points
Average room rate £58.77 £60.83 -3.4%
Revpar £39.97 £40.61 -1.6%









MARCH 2010 (preliminary figures)
























LONDON        2010  2009 Movement
Occupancy 81.6% 77.2% +4.4 points
Average room rate £116.64 £110.94 +5.2 %
Revpar £95.20 £85.67 +11.1%


























REGIONS 2010       2009    Movement
Occupancy 67% 63.2% +3.8 points
Average room rate £60.65 £64.74 -6.3%
Revpar £40.60 £40..92 -0.8%








FEBRUARY 2010
























LONDON         2010  2009 Movement
Occupancy 79.2% 75.3% +3.9 points
Average room rate £115.98 £111.19 +4.3 %
Revpar £91.38 £83.75 +9.7%


























REGIONS  2010    2009    Movement
Occupancy 65.5% 63.2% +2.3 points
Average room rate £60.20 £64.03 -6%
Revpar £39.44 £40.48 -2.6%









JANUARY 2010
























LONDON                     2010      2009 Movement
Occupancy 70.9% 67.5% +3.4 points
Average room rate £114.80 £110.26 +4.1%
Revpar £81.38 £74.53 +9.2%


























REGIONS                     2010      2009  Movement
Occupancy 55.9% 55.1% +0.8 points
Average room rate £65.06 £69.69  -6.4%
Revpar £36.48 £38.43 -5.1%


 







DECEMBER 2009
























LONDON        2009 2008 Movement
Occupancy 76.8% 72.8% +4 points
Average room rate £130.16 £127.65 +2%
Revpar £100 £93.03 +7.5%


























REGIONS 2009      2008    Movement
Occupancy 59.3% 59% +0.3 points
Average room rate £60.39 £64.63 -6.6%
Revpar £35.78 £38.17 -6.3%


 







NOVEMBER 2009
























LONDON         2009 2008 Movement
Occupancy 85.7% 80% +5.7 points
Average room rate £139.36 £135.06 -+3.2%
Revpar £119.47 £108.12 +10.5%


























REGIONS  2009      2008    Movement
Occupancy 67.3% 69.3% -2 points
Average room rate £64.95 £70.01 -7.2%
Revpar £43.73 £48.52 -9.9%


 







OCTOBER + NOVEMBER 2009
























LONDON       2009 2008 Movement
Occupancy 86.9% 82% +4.9 points
Average room rate £119.66 £121.63 -1.6%
Revpar £103.94 £99.77 +4.2%


























REGIONS 2009      2008    Movement
Occupancy 68.9% 71.4% -2.5 points
Average room rate £60.52 £65.66 -7.8%
Revpar £41.72 £46.91 -11.1%


 







SEPTEMBER 2009
























LONDON        2009 2008 Movement
Occupancy 85% 82.1% +2.9 points
Average room rate £130.74 £135.70 -3.7%
Revpar £111.13 £111.50 -0.3%


























REGIONS 2009      2008    Movement
Occupancy 74.3% 76.7% -2.4 points
Average room rate £67.05 £72.80 -7.9%
Revpar £49.84 £55.84 -10.7%



 







AUGUST 2009
























LONDON    2009 2008 Movement
Occupancy 81.2% 83.3% -2.1 points
Average room rate £112.35 £124.11 -9.5%
Revpar £91.21 £103.40 -11.8%


























REGIONS 2009      2008    Movement
Occupancy 72.2% 74.4% -2.2 points
Average room rate £61.98 £67.32 -7.9%
Revpar £44.77 £50.09 -10.6%



 


PKF’s hotel survey spans a range of hotels across the country, although there are more chain-operated hotels than independents and more town and city hotels than country and rural properties.  Most hotels fall into the three- to four-star brackets except in London, where they range from three to five stars.


 


DEFINITION OF TERMS


Occupancy: the ratio of total occupied rooms to total available rooms
Average room rate: rooms revenue divided by the total number of guest rooms occupied during the year
Revpar: room occupancy multiplied by the average achieved room rate

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