Following the recent acquisition of its UK sister company, US-based Hilton Hotels Corporation is considering selling off all or part of its Nordic brand Scandic.
HHC announced it is “exploring strategic alternatives” for the brand, which it acquired as part of the package during the merger between the USA and UK Hilton companies.
Scandic has 130 hotels located primarily in Sweden, Norway, Finland and Denmark.
In a separate move, Hilton International, the company’s UK arm is expected to put 10 European hotels up for sale by the end of September. The properties are in Belgium, France, Germany, Luxembourg, Spain and Switzerland.
Robert La Forgia, HHC chief financial officer said: “Hilton’s objective on asset sales is to support our stated strategy of generating a higher proportion of future earnings from managing and franchising hotels and less from hotel ownership.”
By Emily Manson