Restaurant chain Ma Potters has launched a new brand, Coal Grill and Bar, to better attract the youth market.

Aimed at the early 20s to 30s age group, Coal is a conversion of an existing Ma Potters site in Cardiff’s Old Brewery Quarter development.

Featuring a specially developed tapas-style grazing menu and streamlined main dish selection, the new outlet is designed to tap into Cardiff’s vibrant bar scene and will be more wet-led than existing sites.

The group currently has the Ma Potter’s Chargrill and M.A Potters Bar and Restaurant brands, and if successful Coal could replace the latter entirely to better differentiate the two offers.

Company managing director John Gater said: “Over the next few months we look at taking Coal to other locations where we feel a new Ma Potters might not sit so comfortably.”

Ma Potters currently has 16 restaurants across the UK.

Ma Potters on the lookout for new purchase >>

Ma Potters to add 10 new restaurants in the next 18 months >>

Katy Wilmer, branch manager, Ma Potter’s Cardiff >>

By Chris Druce

E-mail your comments to Chris Druce here.

Get your copy of Caterer and Hotelkeeper every week - click here to subscribe and save 25%.

Join the craze and play Sudoku online!
For the latest hospitality news, sign up for our e-mail news alerts.

Published by: