The London Olympics in 2012 represent a huge opportunity to showcase Britain to the world and to boost the country’s tourism industry before, during and after the games.
VisitBritain predicts that 50-70% of the net economic benefit of the London Olympics will accrue through hospitality and tourism over 7-10 years.
Estimates suggest £2b could be generated and that almost two-thirds of this growth will happen in the four years after the games.
But to take advantage of these opportunities, there are a whole series of challenges for hospitality operators to address in areas such as skills, marketing and increased volumes.
Caterer will be tracking all the issues and uncovering the news regarding the London Olympics that is relevant to the hospitality and tourism industries.
Bookmark this section to find all the latest news and views for hospitality operators relating to the London Olympics, plus latest blog posts and video clips.
News comments on the London Olympics
Latest news on London Olympics
New tourism consultation launched
Benefits of Olympic Games will not come automatically, warns Visit London boss
UK tourism bosses fail to secure ‘dot-travel’ domain name
Staff must improve customer service in time for Olympics
Funding plea for Olympics
Government must overhaul tourism strategy urgently if the UK economy is to enjoy boost from Olympics
Prepare for post-Olympic boom, industry is urged
Cateys 2006 Special Award – Lord Sebastian Coe
London Olympics video clips
Blog posts on the London Olympics