Get the latest hospitality news and inspiration straight to your inbox. Subscribe to our newsletter.

London’s Grosvenor House to be rebranded as JW Marriott

Written by:
London’s Grosvenor House to be rebranded as JW Marriott
Written by:

Marriott’s Grosvenor House hotel in London will be rebranded as the first JW Marriott hotel in the UK in early 2008.

Following a £120m refurbishment, the hotel is set to become the largest JW Marriott in Europe and marks a big push for the brand outside the USA.

A further 11 JW-branded properties are set to open imminently and up to another 30 are in the pipeline with at least two planned for Europe, alongside others in the Middle East, Asia and Africa.

Ed Fuller, president of international lodging at Marriott, said: “It’s a very important brand globally – it’s all about approachable luxury.”

There are also plans to develop the hotel group’s mid-market brand Courtyard with new builds rather than conversions of existing hotels as has been attempted before.

“The conversions didn’t work so well, but we still hope to have between 200 and 300 units within Europe in five to 10 years,” Fuller said.

In separate news, Caterer has learned Edward Harvey the Grosvenor House’s director of food and beverage has been promoted to director of food and beverage development and design for UK, Ireland, the Middle East and Africa regions for Marriott

He will be replaced at the Grosvenor House by James Clarke, who has previously worked for Hilton.

Hotel group world rankings >>

Blackstone sells budget business hotels >>

Marriott sells 47 hotels to Irish development group >>

By Emily Manson


E-mail your comments to Emily Manson here.


The Caterer Blog
Catch up with more news and gossip on the Caterer Blog here
For the latest hospitality news, sign up for our e-mail news alerts.

Start the discussion

Sign in to comment or register new account

Start the working day with

The Caterer’s free breakfast briefing email

Sign up now for:

  • The latest exclusives from across the industry
  • Innovations, new openings, business news and practical advice
  • The latest product innovations and supplier offers
Sign up for free