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Nescafé launches £43m ‘Coffee at its Brightest’ marketing campaign

Nescafé launches £43m ‘Coffee at its Brightest’ marketing campaign

“Nescafé has launched its biggest-ever marketing campaign – ‘Coffee at its Brightest’ – which shows how, through our 71 years of experience, we provide the best-tasting cup of coffee,” says Martin Lines, marketing director, at Nestlé Professional. 

“It emphasises the quality of the Nescafé  range of soluble coffees and will reinforce the brand’s leadership in the coffee sector.  Blockbuster-style TV ads celebrate the origins of coffee and remind people that Nescafé coffee is 100% pure – nothing is added from plant to jar.“

View the TV campaign below

“The commercial potential for caterers is significant.  Out-of-home consumers look for brands they know and trust and that means more people will be looking for Nescafé  as their preferred soluble coffee.  Add the fact that for the first time coffee has overtaken tea as the most popular beverage out of home ; now is the time for caterers to make sure they are offering the right range of coffee for their customers and employers for their employees.”

Nescafé  includes traditional favourites Original and Gold Blend, Rich Roast for vending, a range of speciality coffees, Cappuccino, Latté, and Mocha to meet the demand of the fastest growing sector of the coffee market, and Nescafé Partners’ Blend – the premium fair-trade option.  Call Nestle Professional on 0800 742 842 and let’s find the right solution for you.

For more information about ‘Coffee At Its Brightest’ visit www.nescafe.co.uk.

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