Tetley has committed to purchasing all of the tea for its branded teabag and loose tea products from farms certified by the Alliance – this is not just black and green teas, but also its red (Rooibos) products, and also its flavoured and decaf products. The entire changeover will be completed by 2016.
Although this is a global move, the first Tetley Rainforest Alliance products will appear in this country, in April. The Canadian market comes next, followed by the US and mainland Europe.
Tetley remains a member of the Ethical Tea Partnership.
By Ian Boughton