Get the latest hospitality news and inspiration straight to your inbox. Subscribe to our newsletter.

Cameron says fund to create 50,000 tourism jobs is on target to reach £100m

Written by:
Cameron says fund to create 50,000 tourism jobs is on target to reach £100m
Written by:

A new four-year campaign which aims to market Britain as “the greatest show on earth” would create 50,000 tourism jobs and bring in an extra one million overseas visitors to the UK, the prime minister announced this morning.


Cash and payment in kind has been pledged by the likes of Radisson Edwardian, British Airways, Lastminute.com and P&O to help match the £50m of public money already committed by VisitBritain, to create a total fund of £100m.


David Cameron told a reception at Downing Street, attended by representatives of some of the companies which have already showed their support, that the eyes of the world will be focused on Britain as never before over the next two years.


“A Royal Wedding, Her Majesty’s Diamond Jubilee and of course the London Olympic and Paralympic Games offer us a once-in-a-lifetime opportunity, not just for national pride and celebration, but also to promote this country as the perfect tourist destination, helping to create 50,000 new jobs and bring £2b more visitor spending to the UK,” Cameron said.


“Last year we challenged British businesses to help us put together the best tourism marketing campaign ever for Britain – something that will make us the must-see destination for visitors from new growth markets in Asia and Latin America, as well as core ones such as Europe and the USA.


“The response has been magnificent, with pledges of cash and kind from companies that mean we are well on the way to our target.”


Jeremy Hunt, secretary of state for culture, Olympics, media and sport, said that British companies had already dug deep to back the Government in promoting the campaign.


“And I hope that others will pitch in, too – to become part of the global launch to market Britain as quite literally the greatest show on earth,” he added.


The companies that have been announced so far are just the first raft of the founding partners of the campaign. Other companies involved in the tourism industry are being urged to sign up, too.


Jasminder Singh, chairman and chief executive of the Radisson Edwardian Group, said that his company was proud to be playing a part in promoting the country as a tourism destination, working in partnership with both trade and Government.


“We have 13 individual hotels in fantastic locations across London and Manchester which we hope will benefit from this partnership and provide both sides with some key opportunities for growth,” he said.


David Cameron and senior tourism professionals at Downing St


Left to right: Jeremy Hunt, secretary of state for culture, Olympics, media and sport; John Crummie, managing director, DFDS Seaways; Ed Kamm, CEO, Lastminute.com; Willie Walsh, CEO, BA; Sandie Dawe, CEO, VisitBritain; David Cameron; Simon Johnson, passenger services director, P&O Ferries; Paul Mansi, chief operating officer, Radisson Edwardian Hotels; John Penrose, tourism minister; Christopher Rodrigues, chairman, VisitBritain


 


Tourism can save economy says Cameron >>


Does Cameron really back tourism? >>


By Janet Harmer







E-mail your comments to Janet Harmer here.




If you have something to say on this story or anything else join the debate at Table Talk – Caterer’s new networking forum. Go to www.TheCaterer.com/tabletalk




TheCaterer.com jobs


Looking for a new job? Find your next job here with TheCaterer.com jobs






























































Blogs on TheCaterer.com


Catch up with more news and gossip on all Caterer’s blogs






















Newsletters


For the latest hospitality news, sign up for our e-mail newsletters.





Start the discussion

Sign in to comment or register new account

Start the working day with

The Caterer’s free breakfast briefing email

Sign up now for:

  • The latest exclusives from across the industry
  • Innovations, new openings, business news and practical advice
  • The latest product innovations and supplier offers
Sign up for free