Restaurant chain Yo! Sushi is set to expand across the Atlantic after signing its first franchise agreement in the USA.
The company, which currently operates restaurants in the UK, Ireland, Portugal and the Middle East, has signed a deal with the Sushi Company of North America to open 10 outlets.
The restaurants will be located in the mid-Atlantic corridor, between Washington DC and Philadelphia. The first site will open at Washington’s historic Union Station early next year.
Robin Rowland, Yo! Sushi’s CEO, commented: “We have had many approaches from all sorts of companies in the USA over the years, but have held out for an outstanding partner with the operational and financial capability to grow at a pace. We are also in discussions with several other highly-qualified franchise partners for other US territories.”
Richard Pawlowski, head of the Sushi Company of North America, added: “The first time I ever tried sushi it was from Yo! Sushi in London and I really loved the food. I’m confident that the Yo! Sushi brand will take off in DC and in the rest of the USA.”
By Kerstin Kühn
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