Wine supplier Bibendum has expanded its on-trade training programme to provide bespoke academies for larger customers.

It is currently running schemes with Park Inn, Radisson Hotels and Living Room following a successful pilot scheme with Malmaison and Hotel du Vin last year. Six months later, average wine sales have grown by an average 10% in 75% of the participating hotels.

The typically three-month tailored courses combine wine education with more commercial, business-focused training and involve regular workshops, on-the-job assignments and ongoing assessments. Modules can include writing wine lists, market trends and segmentation, food and wine matching, training, managing promotions, and Wine & Spirit Education Trust qualifications.

"Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information," said Bibendum training manager Sarah Henson.

"We target specific roles within each business and ensure everyone who attends a Bibendum wine course leaves a lot better equipped to sell wine within their business."

"The new bespoke academy programmes are designed to build a robust wine culture and provide the partner businesses with a workforce that has the confidence and skills to increase sales and profitability."

‚óŹ Bibendum was recently accredited with ISO 14001 certification for its environmentatl management systems. The group recycles more than 65% of its office waste, sends paperless invoices to 88% of customers, and uses a lightweight glass bottle for 18% of its wines, saving the equivalent of 500,000 bottles of glass and 621 tonnes of carbon dioxide a year.

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