Get the latest hospitality news and inspiration straight to your inbox. Subscribe to our newsletter.

Bibendum rolls out bespoke wine academies for customers

Written by:
Bibendum rolls out bespoke wine academies for customers
Written by:

Wine supplier Bibendum has expanded its on-trade training programme to provide bespoke academies for larger customers.

It is currently running schemes with Park Inn, Radisson Hotels and Living Room following a successful pilot scheme with Malmaison and Hotel du Vin last year. Six months later, average wine sales have grown by an average 10% in 75% of the participating hotels.

The typically three-month tailored courses combine wine education with more commercial, business-focused training and involve regular workshops, on-the-job assignments and ongoing assessments. Modules can include writing wine lists, market trends and segmentation, food and wine matching, training, managing promotions, and Wine & Spirit Education Trust qualifications.

“Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information,” said Bibendum training manager Sarah Henson.

“We target specific roles within each business and ensure everyone who attends a Bibendum wine course leaves a lot better equipped to sell wine within their business.”

“The new bespoke academy programmes are designed to build a robust wine culture and provide the partner businesses with a workforce that has the confidence and skills to increase sales and profitability.”

● Bibendum was recently accredited with ISO 14001 certification for its environmentatl management systems. The group recycles more than 65% of its office waste, sends paperless invoices to 88% of customers, and uses a lightweight glass bottle for 18% of its wines, saving the equivalent of 500,000 bottles of glass and 621 tonnes of carbon dioxide a year.

Start the discussion

Sign in to comment or register new account

Start the working day with

The Caterer’s free breakfast briefing email

Sign up now for:

  • The latest exclusives from across the industry
  • Innovations, new openings, business news and practical advice
  • The latest product innovations and supplier offers
Sign up for free