Soft drinks brand Appletiser is launching a new handbag-size 350ml PET bottle from April. Running alongside clever advertising to attract a core female audience, the bottle would also work particularly well in a minibar.
The brand is distributed by Coca-Cola Enterprises (CCE), which is also launching a new brand – Grapetiser, available in red and white varieties. Grapetiser Red will be available to the trade in 275ml glass bottles and 330ml can pack formats; Grapetiser White will be available in 275ml glass bottles only.
Ocean spray, another brand distributed by CCE, has also expanded its range to meet growing demand for natural healthy drinks and is introducing three new 100% juice flavours: Cranberry blend, Raspberry and Blackberry with Cranberry and Blueberry and Pomegranate with Cranberry.
By Lisa Jenkins
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