The first hotel under the new Ibis branding is to open within the revamped West 12 shopping centre at Shepherd's Bush, London.

Sited within a former office block, the 128-bedroom Ibis hotel is being developed by Land Securities, the UK's largest commercial property company, alongside 38 retail and seven leisure units, a 12-screen Vue Cinema and Fitness First gym.

Accor, the operator of the hotel, recently announced a realignment of its economy brands, with Ibis remaining as Ibis, All Seasons becoming Ibis Styles and Etap Hotels becoming Ibis Budget.

Newly appointed managing director for Accor UK & Ireland Thomas Dubaere said the company was pleased to be working with Land Securities to create a new Ibis. "Ibis is the keystone of our economy portfolio and stands for modernity and innovation, which is evident throughout this whole development. 2012 will be a busy and exciting year for Accor with the roll-out of our new Ibis brand and a strong development pipeline, and this hotel plays an integral part of both.

Accor currently has a portfolio of 185 hotels with 24,000 bedrooms in the UK.

Accor brings economy hotel brands into Ibis stable >>

Accor announces Thomas Dubaere as new managing director for UK and Ireland >>

Focus Hotels to operate 10 hotels under Accor's Mercure brand >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

TabletalkIf you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on

Catch up with more news and gossip on all Caterer's blogs


For the latest hospitality news, sign up for our E-newsletters


Published by: