Independent group Menzies Hotels has launched a new look for the brand, while investing about £7m in upgrading some of its 15 four-star properties.
A new core ethos of "You're in a good place" is to become prominent in the areas of breakfast, welcome and farewell, bedrooms, business services and leisure stays, while the brand logo, signage, brochures and website are being refreshed.
The money being invested in the properties include a £2.2m refurbishment at its flagship property Menzies Welcombe hotel, spa & golf club in Stratford-upon-Avon (pictured); a £1.1m investment at both Bournemouth properties, the Menzies Carlton and East Cliff Court; as well as significant investment to the bedrooms at Menzies Prince Regent in Chigwell and Menzies Cambridge.
Niall Geoghegan, chairman of Menzies Hotels, said: "Menzies Hotels aims to be one of the UK's leading hotel brands, offering an experience that is so consistently good, relaxing and friendly that it feels like home. Our new messaging: 'You're in a good place' is a really important phrase in delivering this and will sit right at the heart of everything we stand for and in every communication with guests, no matter how big or small."
Menzies Hotels underwent a mangement buyout just over a year ago when its parent company - Piccadilly Hotels - went into administration.
By Janet Harmer
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