Red’s True Barbecue is to open a new restaurant in Nottingham – its fourth overall.
It will take over the former Fopp Records site on Queen Street in the city. The 5,500 sq ft site will open in the autumn following a £1.1m refit, and will have space for 160 covers.
The news came as the company released its full-year trading figures, which saw turnover rise 70% compared to 2012-13.
Restaurant-level operating profit increased 102% during the same period.
The last 12 months have seen Red’s open a flagship 185-cover restaurant on Albert Square in Manchester. It also has a 107-cover site in Leeds, with another based in Headingley, Leeds, to open in mid July.
Red’s, cooks cuts of pork, beef, chicken and sausage which have been dry rubbed in spices low and slow in customised Oklahoman smokers for up to 21 hours.
The business, which is owned and run by first time restaurateurs, Scott Munro and James Douglas, has recently appointed Tortilla founder Brandon Stephens as non-executive director.
Scott Munro, co-founder of Red’s, said: “In under two years, and with just two restaurants, the Red’s experience has captured the imagination of almost 500,000 believers, introducing them to US style low-and-slow smokehouse cooking. Our casual dining offer, a relentless obsession for an outstanding, authentic product at an accessible price point and complimentary progressive drinks matching, all served up with a cool interior design in an atmosphere we’d like to party in, is what’s driving our continued success.
“We’re stoked about Brandon joining the team; his experience, knowledge and expertise comes at an incredibly exciting time for the business, and his valuable input will help expedite our drive to roll out Red’s across the UK.”
Stephens said: “The barbecue space is exploding, with 2014 widely heralded as the year of barbecue and Red’s positioned as the clear sector leaders. I’m thrilled to be working with James and Scott – two incredibly driven and talented individuals – and the great team they have put together as we look to grow Red’s into THE national brand that consumers associate with barbecue.”
Red’s has also been shortlisted for Best Newcomer in the forthcoming Cateys, taking place at the Grosvenor House hotel in London tomorrow.
Douglas added: “We’re readying the business for a step change in growth and are putting in place all the necessary structures and appointments needed. We’ve already identified six exciting sites which are perfect for the Red’s offering, and are confident we’re well on our way to becoming the UK’s number one barbecue chain.”