Michelin Guide UK opens new Twitter account days ahead of 2015 Guide
A Twitter account purporting to represent the Michelin Guide in the UK has opened on the popular microblogging site.
The new account, named "Tweets by MichelinGuideUK ", has tweeted just three times since its first message on 18 September, but already has over 8,000 followers, including top chefs on Twitter, Jason Atherton, Will Holland, Tom Kerridge, Richard Corrigan, Daniel Clifford, and Glynn Purnell.
The account comes just days before the Great Britain & Ireland Michelin Guide 2015 is released on Thursday 25.
Its first tweet asked "Ever wondered what it's like to be a Michelin inspector?", while the second said that the account was hoping to "correct a few fallacies and even remove some mystique".
Finally, on Saturday it announced that it would reveal the names of the new 2015 Michelin stars on Thursday, a message that was retweeted almost 200 times by the account's followers.
This morning the account tweeted a photo of a "special delivery" of what appears to be boxes of the new guide. "No leaks this year #hopeful", it added.
This is not the first foray into Twitter for the Michelin name, although most of the other accounts appear to be based in America. These include @MichelinGuideSF (San Francisco), @MichelinGuideCH (Chicago), @MichelinGuideNY (New York) and the @MichelinGuides, all of which link to the website www.famouslyanonymous.com, and have been tweeting since 2009-10.
In contrast, this new account has a "UK" suffix, and is linked to the UK-based website, www.viamichelin.co.uk/web/Restaurants.
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