Exclusive Ranges partners with PFR for targeted growth

Exclusive Ranges has announced a new partnership with Pro Foodservice Reps (PFR) who will take on representation of its ‘Plug & Play' products for the professional chef.

PFR will be targeting the catering equipment distributor network, group account buyers and project consultant specifiers with the collection which includes HotmixPRO thermal mixers, Hold-o-mat holding cabinets from Hugentobler and the Salvis Salamander Grills and Menu System SINA range of compact induction hobs.

Following a successful US business model, PFR aims to fill a gap in the UK commercial catering equipment market by bringing together manufacturers and operators by using its extensive industry knowledge, credibility and experience. PFR offers in-depth awareness and improved access to high quality brands via its trusted catering equipment sales professionals.

Andy Piggin, managing director, PFR and former sales and marketing director for importer Gamble Foodservice Solutions (GFS) and sales representative for Hatco said: "PFR is based on the ‘Rep Group' business model from the US, which is not currently operating within the UK commercial catering equipment market, but is a recognised and very effective model in other major markets around the world, including North America, Asia and Australia.

Trevor Burke, managing director, Exclusive Ranges, said: "We had been experiencing significant growth in our ‘Plug & Play' range of products recently and the time was right to bring in a team of skilled professionals that share the same values as we do in terms of customer care.