Instil Drinks creates Identity Drinks Brands

Nick Rodgers, founder of Instil Drinks, has announced the creation of Identity Drinks Brands.

Identity Drinks Brands will represent the Green Box Drinks portfolio, which consists of Element 29 vodka and Boxer Gin, both made at the Langley distillery in Berkshire in small copper-pot stills.

Both products are supplied in durable screen-printed bottles that can be refilled from a proprietary bag-in-box system.

Rodgers said, "I knew the next step for me was to launch my own company, and a chance meeting with Mark Hill of Green Box Drinks presented the perfect opportunity. I was aware of his refill concept already, but having seen the quality of the Element 29 vodka and Boxer Gin, not to mention the price point, I couldn't think of any products that I wanted to work with more."

Mark Hill, added: "For six months I had been weighing up the pros and cons of building our own in-house sales team versus moving our brands to a distributor. When I met Nick and he explained his plans, my decision was easy. I immediately saw that Nick's passion for quality and innovation, and his huge industry experience would make ideal partners for us, and quickly bring the fast-growing Boxer Gin and Element 29 Vodka brands to a wider audience."

Identity Drinks Brands are seeking complimentary brands to be considered for the portfolio.