Red's True Barbecue to open Liverpool restaurant

13 August 2015 by Neil Gerrard

Restaurant group Red's True Barbecue is to launch a new restaurant in Liverpool in November.

The new site will be the sixth overall for Red's, which won the Newcomer Award at the Cateys in 2014.

The business has taken over 53-55 Hanover Street, a former furniture shop, at the rear of the iconic Liverpool One development.

Set out over two floors, the building will undergo a £1.1m transformation, creating 150 split-level covers, and will benefit from a standalone bar with late licence.

Red's will continue to work with design partner Russell Sage, which recently consulted on its flagship Shoreditch site, which opened last month.

James Douglas, co-founder of Red's True Barbecue, said: "Liverpool is a complete natural choice for the brand. The opening will shore up our northern stronghold, and connect up our presence along the M62 corridor.

"The design of this site will be the brand's bravest creative direction to date, and we're excited to see what the people of Liverpool think.

"Our vision to bring true barbecue to the masses is well under way; it seems the public have an insatiable appetite. The UK-wide launch of Red's authentic range of BBQ sauces and rubs into Asda is showing extremely strong sales, and our recipe book Let There Be Meat is already a Sunday Times bestseller. With further sites currently in legals for 2016 we're firmly establishing the brand as a market leader within the rapidly growing barbecue category."

Red's was founded just three years ago in Leeds by Scott Munro and James Douglas.

In May this year the business secured a £5m debt funding and equity investment to help accelerate its expansion.

It recently recruited a group of well-known executives from the restaurant sector to help oversee its growth, including industry veteran Ian Neill, Jamie Barber (Cabana), Stephen Wall (Pho), Brandon Stephens (Tortilla), Maurice Abboudi (K10), Dom Lake (Canteen), and retail entrepreneurs Aarish Patel and Sunny Gill. Debt funding is provided by Santander UK.

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