TripAdvisor has launched a facility to allow registered businesses to monitor and maximise their presence on the review site.
The online analytics dashboard will provide insights and trend data about reviews, ranking and competitors. Hospitality businesses will be able to track trends over time and create their own competitor sets.
For the first time, restaurant and attraction businesses will also be able to track their performance against their competitors on TripAdvisor – analytics previously only available to accommodation providers.
The review performance report will enable businesses to easily monitor competitor performance in weekly, monthly and quarterly displays.
Minesh Shah, senior director, global hotel partnerships, TripAdvisor, said: “The review performance report has been designed to make it easier for businesses to engage with their TripAdvisor listing and their guest feedback.
“What makes this new dashboard so valuable for registered business owners is that it automatically aggregates performance trends and presents them in an easy-to-digest display, placing valuable learnings at their fingertips to help them drive engagement and optimise their presence on TripAdvisor.”
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