AA Hotel Services joins forces with STR Global

AA Hotel Services has partnered with STR Global to provide performance data to hotels within the AA Hotel Scheme.

Simon Numphud (pictured), head of AA Hotel Services, believes the partnership, which will result in the availability of occupancy and room rate statistics, will provide enhanced benefits to AA members.

"We believe the data, which will be available with all AA inspection reports from January 2016, will truly help all of our hotels improve their competitiveness and service," he said.

Thomas Emanuel, STR Global's director of business development, added: "This partnership will provide more hoteliers across the UK, especially those in the independent segment, with access to STR Global's benchmarking services. The data we provide is confidential, reliable, accurate and actionable, and our comprehensive reports will empower AA Hotel Services members to strategise and compete within their respective markets.

"At the same time, STR Global will benefit from the market presence and reach provided by AA's inspections."

Each year the AA inspectorate team visits and rates thousands of establishments, from hotels and restaurants to guest accommodation, campsites and self-catering properties.

STR Global gathers performance data such as average room rate and revenue per available room from more than 18,000 hotels comprising over three million rooms.

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