Chef Gary Usher is to launch a new £50,000 crowdfunding campaign to help fund his third site, Hispi Bistro, which is set to open in Chorlton, south Manchester in summer this year.
The news comes just days after Usher first confirmed the site's new name via Twitter, on which he maintains a tongue-in-cheek presence. The Chorlton opening will be third for the group, after the original 40-cover Sticky Walnut in Chester, and 100-cover Burnt Truffle in Heswall, Wirral.
It also follows the success of Usher's £100,000 crowdfunding bid for his second site, which in 2014 - also via a funny video and many Tweets â' managed to amass over £24,000 in just 24 hours, and exceeded the top target in just 30 days.
Despite his previous success with crowdfunding, Usher admitted that he genuinely feared the new bid would fail, but called the last bid "the best and worst time of my life". He added: "I don't care if [the bid] fails because it creates so much love for the new place", referring to the popularity and buzz that the last funding push generated online.
He also said that he would actually need "five times" £50,000 to open properly, and would also be seeking bank input.
Usher has confirmed that Hispi will be a 60-cover restaurant serving "neighbourhood bistro grub", along similar lines to the group's existing sites, including fresh bread, Sunday roast meats, "some kind of sticky braised meat", cheesy truffle chips, and a wide range of baked fruit tarts.
Speaking to The Caterer today about the new site, Usher said: "I feel like I'm about to experience all the same absolute mayhem as I did with the first two! In all honesty, it's like a drug. It's the buzz of the stress and excitement and completely not knowing what you're doing. I love it at this stage because people ask me questions about elements of the new business and I don't always know the answer so I have no choice but to either work it out there and then or make it up."
Writing on Twitter, Usher joked: "I really want Hispi to be a true expression of my passion for the art of cookingâ¦[actually] I don't, I just want another cosy neighbourhood bistro."
The extra details of the third opening come less than a year after Burnt Truffle opened its doors in spring 2015, while Sticky Walnut first opened in 2011.
Sticky Walnut's Gary Usher unveils new restaurant Burnt Truffle >>
Cheshire restaurant Sticky Walnut reaches £100k target for new site >>
Sticky Walnut chef raises over £24k in under 24 hours for new site >>