The founders of Portobello Road Gin have unveiled ambitious plans to create a multi-storey, multi-million pound gin shrine that will enable people to eat, drink and sleep the spirit of London.
The development is scheduled to open in November on the site of an old pub on the corner of Portobello and Talbot Roads. The four storey building will house a distillery with a 400 litre still, a pub fitted out as a Victorian gin palace serving British gastro-pub style food, a Spanish restaurant and gin and tonic bar, private dining rooms, visitor centre and boutique hotel.
Portobello Road Gin founder Ged Feltham has dubbed the development a mecca for all fans of gin.
The opening of the distillery will enable the entire production of the gin to return to its eponymous home. Just a few months after launch in 2011, much of its production had to be outsourced to keep pace with demand. Its previous still had a capacity of just 30 litres.
Gin has seen a significant renaissance in popularity and sales are set to top the £1b mark in pubs, bars and restaurants next year, according to figures from the Wine and Spirit Trade Association.
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