Craft beer specialist Camden Town Brewery has launched a new website and advertising campaign.
The campaign follows the brand’s acquisition by AB InBev, and precedes the opening of a brewery in Enfield – London’s largest investment in brewing for 30 years.
The packaging has been applied across the current range of bottles, cans, boxes and tap badges; and according to Camden Town Brewery creates more consistency across the products.
Inspired by the Camden City Council logo – an oval with four pairs of clasped hands – the brand also includes a nod to its origins, with two hands joining the back of the bottle label.
Mark Turner, Camden Town Brewery’s managing director, commented: “This refresh is part of our wider strategy to bring great craft beer to more people. The bold branding will really stand out on shelves, with engaging product information that appeals to consumers, giving another great reason to purchase.”
The new bottles and cans are now available nationwide in Waitrose, M&S and Majestic Wines.
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