Irish craft brewery Brú Brewery is looking to grow its UK market share in both the on-trade and the off-trade.
London restaurant Smiths of Smithfield hosted the brewery for a ‘meet the brewer’ event last week to introduce trade, media and the public to its range of beers. The restaurant prepared an Irish lamb stew using Brú Dubh stout and offered their signature beef burger and chips to complement the beers.
The beers are brewed and bottled in Ireland with 99% local ingredients to minimise the carbon footprint. All spent grain, hops and yeast are donated to local dairy farmers, energy efficient processes are employed and all the packaging and glassware are made from recycled materials. The range includes Brú Dubh stout, red ale Brú Rua and Brú Rí IPA.
Head of sales at Brú David O’Hare said: “We hope that the great reaction we received to our brand and award-winning beers last night will soon be mirrored by consumers across the UK when our beers become available nationwide.”
Cat Stuijt, Smiths of Smithfield’s sales, marketing and events manager, added: “It was a pleasure to welcome all our guests last evening and introduce them to Brú.”
Brú Brewery’s range is available for wholesale purchase in keg and bottle format for on-trade and bottle only for off-trade.
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