USA-based Cendant Corporation is to manage directly the
franchising of its Days Inn and Howard Johnson brand names in the UK and mainland
Europe following the collapse of UK-based Premier Hotels earlier this year.
Premier, which was the master franchisee for the brands in
Europe, went into receivership in April.
Under its agreement with Premier, Cendant could take back
the rights to the brand names if Premier was unable fulfil its obligations.
There are 28 Days Inn and four Howard Johnson hotels in the
UK and continental Europe.
Cendant said it now planned aggressive expansion of the
chains in Europe. It has set up an office in London to look for hotels to add
to the franchise system.
“This signals that we are seeking significant expansion in
the UK,” said Markus Deutsch, managing director of Cendant Europe’s travel
“Our assumption of direct franchise responsibilities in the
UK represents Cendant’s first form of direct franchising outside the USA.
There are 1,933 Days Inns worldwide, with a total of more
than 163,000 bedrooms. Nearly 500 hotels operate under the Howard Johnson
banner. They have a total of about 49,000 rooms.