Bestway Wholesale has expanded its team in foodservice, announcing key appointments alongside a programme of targeted offers and new product development.
Tony Holmes becomes sales director for foodservice and retail, while Meena Jhita has been appointed customer marketing manager for foodservice.
Jhita, previously Compass Group UK & Ireland marketing manager, has a remit to develop the group’s marketing strategy to the catering sector across the national network of Bestway and Batleys depots, as well as through direct delivery to operators.
To support the strategy in the field, Bestway has also further invested in recruiting to its network of depot-based sales managers focused on foodservice customers.
Holmes said: “We have a huge amount to offer operators, and the catering sector is a real opportunity for Bestway. From cafés, pubs and restaurants through to care homes, educational and institutional caterers, we have the products, pricing and support needed to help businesses to grow profitably.
Bestway Wholesale is also stepping up its product development programme, with further expansion planned for both the Essentially Catering and Essentially Catering Premium brands, as well as across world foods, licensed and non-food ranges.
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