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Global Infusion Group partners with Haresfoot Brewery

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Global Infusion Group partners with Haresfoot Brewery
Written by:

Event caterer and logistics company Global Infusion Group (GIG) has announced a partnership with Hertfordshire’s Haresfoot Brewery.

The brewery will relocate to GIG’s Chesham headquarters in Buckinghamshire in the New Year, and Tony Laurenson, GIG’s founder and managing director (pictured left), will join the brewery’s board.

Laurenson, said: “I’m delighted to welcome Haresfoot Brewery to our site. Partnering with companies throughout the world has played an important role in GIG’s success over the last 32 years and I’m really looking forward to the potential of having a brewery in the fold.”

Scott Carter, Haresfoot Brewery’s founder and head brewer (pictured right), added: “We are delighted that GIG is now an investor and we welcome Tony Laurenson to the board. The partnership brings a sustainable cost base from which we can grow.

“GIG is a global catering, brand support and live event specialist and the two companies see a multitude of exciting opportunities to collaborate bringing Haresfoot beers into new markets evolving and developing the brand.”

Haresfoot Brewery was established in 2014 by eight friends and businessmen from in and around Berkhamsted who shared a passion for craft ale. The brewery produces a range of craft beers, including Conqueror’s Premium Bitter, Lock Keeper’s Ale and Totem American IPA.

Global Infusion Group recently topped a list of the fastest-growing foodservice operators in the UK. The firm went straight to the number one spot as a new entry in the 2016 Foodservice Growth report, compiled by AlixPartners and EP, after achieving 67.9% compound annual growth from a turnover of £17m.

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