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Hoshizaki announces new director of sales and chain accounts

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Hoshizaki announces new director of sales and chain accounts

Kitchen equipment manufacturer Hoshizaki UK has announced the appointment of Simon Frost as director of sales and chain accounts.

Starting on 15 March as Paul Anderson steps down from the role, he will work closely with Steve Loughton who was recently appointed UK director.

Frost brings more than 30 years of industry knowledge to the team, having started as a field engineer and then sales roles with a south coast dealer and Falcon Foodservice Equipment where he progressed to the role of national sales manager.

He was sales director at Manitowoc UK where he worked with factories in both North America and Europe. He has also worked as UK country manager for Wexiödisk, which manufactures professional warewashing equipment and, latterly, Monika, which majors in wireless temperature monitoring equipment for the foodservice industry.

Frost is the immediate past chairman of CESA and played an integral role in launching the CFSP scheme in the UK.

He said: “I have knowledge of and a long-standing affiliation with the Hoshizaki brands and the team, and am genuinely thrilled to be taking that relationship to the next level as director, sales and chain accounts.”

Loughton added: “I am personally delighted to welcome Simon to our team. He brings a wealth of relevant experience, which will be invaluable to us as we continue to unify our product catalogues and grow the business. “

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