Wagamama has appointed Emma Woods, currently group marketing and digital director of Merlin Entertainments, as customer director.
Starting at the company in April, she will join the executive team and report directly to Wagamama chief executive David Campbell. She replaces Simon Cope, global brand director, who leaves the business at the end of April after three and a half years in the role.
Woods previously spent more than five years at PizzaExpress as marketing director, after working for 17 years at Unilever, which included two years based in Mexico as Latin America regional marketing director. Her experience also includes working as a non-executive director at the Gym Group since November 2016.
Campbell said: “Emma is a fantastic hire for Wagamama; she is not only a creative and commercial marketer, but also brings a wealth of international experience to our high-growth brand.
“I am really grateful to Simon and all that he has contributed to the growth of Wagamama. When Simon told us he was leaving last autumn, I knew his would be hard shoes to fill, and we all wish him the very best in his new projects and know he will remain a close friend of the Wagamama family.”
Woods added: “I’m really thrilled to be joining the Wagamama executive team. It’s a fantastic brand and I’m very much looking forward to transforming the way we interact with our customers, in particular digitally, as our access to customer data gives us fresh insights and opportunities we could only have dreamed of a few years ago.”
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