Online reviews platform TripAdvisor has revealed that Aqua Shard in London is the UK’s most reviewed restaurant, while Park Plaza Westminster Bridge is the most reviewed hotel.
The news came as TripAdvisor announced that it now has more than 500 million reviews and opinions on its website, and receives 290 pieces of user-generated content every minute of every day.
Aqua Shard, which sits within the 95-storey Shard building in Southwark, has received more than 11,000 reviews and sits 737th out of 17,953 restaurants in the capital.
Meanwhile Park Plaza Westminster Bridge has received more than 15,000 reviews and is 192nd out of 1,087 hotels in London.
The most reviewed UK tourist attraction is the London Eye, which has more than 57,000 reviews.
Worldwide, the most reviewed hotel is the Luxor Las Vegas, with 29,000 reviews. The most reviewed restaurant in the world is Pasteis de Belem in Lisbon, with 26,000 reviews, and the most reviewed tourist attraction is the Basilica of the Sagrada Familia in Barcelona, with more than 107,000 traveller reviews.
Stephen Kaufer, chief executive officer and co-founder of TripAdvisor, said: “Many savvy businesses report seeing incremental increases in the ratings and rankings on TripAdvisor when they engage with travellers by responding to reviews and using the feedback to improve their customers’ experience.”
Nonetheless, not all hospitality businesses are happy with the way in which reviews are handled on the site, with some complaining of difficulties having reviews they see as malicious or inaccurate being taken down by the website.