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Two thirds of consumers want menu nutritional information

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Two thirds of consumers want menu nutritional information

Two thirds of consumers want nutritional information on their menu when eating out, according to a new survey from software firm Fourth, which provides services to the hospitality industry.

The survey of a nationally representative panel of 1,500 consumers, found that 67% wanted to know the nutritional information of every dish on the menu when they eat out.

The survey also revealed that a third of consumers also worry about ordering a menu item as they can’t trust what is in it.

Following the introduction of allergen legislation in November 2014 stating that restaurants had to list the presence of the 14 main allergens, the demand for further total menu transparency of nutritional information has been driven by the consumer trend to healthy eating.

With 45% of consumers believing a ‘healthy eating plan’ gets in the way of their social life, Fourth said that accommodating for this new group with total menu transparency of nutritional information presented a “great opportunity for operators to boost loyalty and drive sales”.

Catherine Marshall, from Fourth said: “As a nation we’re becoming increasingly devoted to following a healthy eating plan, which has created a new consumer group of healthy eaters who chop and change their eating requirements.

“Catering for this fickle group can be challenging, as they constantly switch between a range of lifestyle choices, so it is imperative that menus offer full transparency of accurate nutritional and allergen information, which can be tricky across large estates.

“Displaying nutrition and allergen information that consumers can trust is a huge opportunity to drive both customer visits and satisfaction; this group of people are disproportionately influential when choosing where to eat out with their friends.

“To overcome this, we’re increasingly seeing savvy operators streamline processes with our recipe and menu engineering solution which allows them to instantly update nutritional information on their website, app, digital signage, tills and much more, whenever they make a menu change.”

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