British-manufactured warewashing brand Classeq has launched an interactive website to help operators choose the right machine.
The web site includes a help me choose section which attempts to answer customer’s questions and helps them to choose the right product for them from a range of ice-machines, glass washers and dishwashers.
Accompanied by videos – one for glasswashing and the other for dishwashing – the site “holds the hand” of the user and helps navigate through the process.
Adam Lenton, marketing manager for Classeq, said: “We’ve listened to our end users, and what comes across loud and clear is a confusion around what features they need to look for. Our new digital platform is all about helping users understand how to cut through the complexity, which they can do with a few easy clicks.
“And, this also enables prospective customers to consider what is important when buying a machine as it’s easy to become seduced by advanced features and options that are rarely used correctly and can often over-complicate the operation of the machines, potentially leading to poor wash results.
“When purchasing capital equipment such as a warewasher, it’s not necessarily about cost – but it’s certainly about ‘value’. And, that’s why our new digital approach is all about making it simple for purchasers to understand what is truly important”.
Videos from The Caterer archives