Dorchester Collection, owner and operator of the Dorchester, 45 Park Lane and Coworth Park hotels, is to launch a training academy in luxury service for third-party clients.
Set to open in early 2018, Dorchester Collection Academy will be headed by newly appointed global director Beth Aarons (pictured), who has been appointed to the new role after two years as area director of human resources for Dorchester Collection’s three UK hotels.
The academy will be based in London’s Mayfair and will offer insight and knowledge in events, coaching and experiential training.
Aarons said: “I am thrilled to be part of Dorchester Collection’s new enterprise, delivering the group’s renowned expertise and helping respected professionals and brands to develop their potential within the luxury market.”
Christopher Cowdray, chief executive of Dorchester Collection, added: “Dorchester Collection hotels are icons in their own right, with a worldwide reputation for offering the best and most sought-after experiences and unparalleled standards of service. I am delighted to be able to share our knowledge of customer engagement as a luxury leader, supporting greater recognition and service personalisation.”
As well as the UK hotels, Dorchester Collection also operates a further six hotels in Paris, Milan, Rome, Beverly Hills and Los Angeles.
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