Chameleon from Williams Refrigeration allows operators to personalise their refrigeration using food-safe, vinyl wrapping to provide a bespoke equipment style.
With businesses under pressure to update their look and concepts more regularly based on customer’s demands and trends, the personalisation of steel boxes allows a level of creativity.
Williams can create graphics in-house or subject to client requested designs. The vinyl is heat resistant from -40°C up to 140°C and has been awarded a BI fire rating. Chameleon has an eight-year shelf life and can be used to cover everything in the Williams range from under-counters, to upright cabinets and modular cold rooms.
Williams Refrigeration provided this service at Barbecoa, 194 Piccadilly, London, where there is a theatre-style meat fridge in the entrance of the restaurant and vinyl-wrapped bar refrigeration to tie-in with the look of the long bar on the ground floor.
Videos from The Caterer archives