Ten Acre snack brand acquired by Fairfields Farm Crisps

Crisps brand Fairfields Farm have confirmed the purchase of Ten Acre snacks.

Fairfields Farm have been farming potatoes in East Anglia for three generations with their crisping potatoes hand-cooked on the farm.

Robert Strathern, founder of Fairfields Farm, said: "This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. Additionally, their experience and rapid growth in export, opens up opportunities for us and joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success."

Ten Acre first appeared in the UK snacking scene in 2015 with innovative ‘Free From Plus' crisps and popcorn. Their crisp and popcorn products are gluten, dairy, GMO and MSG free, as well as Vegan Society and Vegetarian Society Approved.

Tony Goodman, co-founder and chief eating officer of Ten Acre says; "We have a synergy with Fairfields Farm; both believing in great taste and premium quality.

"Export is to be a focus at Fairfields, which is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade. Our joint attributes and parallel thinking will push both brands forward to become a force to be reckoned with in the snacking sector."

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