Get the latest hospitality news and inspiration straight to your inbox. Subscribe to our newsletter.

Businesses offering free water could attract more custom

Written by:
Written by:
Businesses offering free water could attract more custom

Two thirds of Brits would be more likely to make a purchase in a business if they can refill a reusable water bottle for free, a survey has revealed.

A YouGov survey of 2,000 people, on behalf of Brita Professional and the Keep Britain Tidy charity, found that 64% of consumers would be more likely to return for future purchases if they could fill up their water bottles for free, while 62% said they would choose a business that offered free refills over a competitor.

Almost three quarters (73%) said they would view a business more favourably if it gave free tap or filtered water on request.

The research is part of Brita’s #SwapForGood campaign, which aims to help eradicate the use of single-use plastic bottles.

In recent months there has been a shift against single use plastics and three quarters (73%) of respondents said they would be encouraged to use a reusable bottle if they could help themselves to drinking water in shops or cafés and not need to ask staff for it, while almost two thirds (63%) think food and drink businesses should be required to provide free tap or filtered water to anyone who asks for it.

Sarah Taylor, managing director of Brita UK said: “The damage single-use plastic is doing to our marine and wider environment and marine life has been well documented, and it is clear many people are committed to tackling this.

“However, there is much more we can all do to help people swap for good by making it as easy as possible for them to refill and stay hydrated. Not only is this a move in the right direction, but it makes business sense too – as, the latest insights showed, consumers will be more likely to purchase from businesses that offer refills.”

Glenn Roberts announced as new head of sales for Brita Professional >>

Brita raises £24,000 for Project Waterfall >>

Steve Buckmaster appointed sales director at Brita Professional >>

Start the discussion

Sign in to comment or register new account

Start the working day with

The Caterer’s free breakfast briefing email

Sign up now for:

  • The latest exclusives from across the industry
  • Innovations, new openings, business news and practical advice
  • The latest product innovations and supplier offers
Sign up for free