A video promoting an unlimited Prosecco brunch showing the drink cascading over a pyramid of glasses has been banned by the Advertising Standards Agency (ASA).
The video, published to Facebook by Budda Lounge in Tynemouth in March this year, was said to be likely to “imply, condone or encourage excessive consumption of alcohol”.
The ASA said: “We considered that the video showing Prosecco being poured until overflowing and cascading down a pyramid of glasses, together with the post ‘Buddha Bottomless Brunch includes unlimited Prosecco!’, placed undue emphasis on the bottomless Prosecco element of the offer.
“We also considered the video suggested an abundance of free-flowing alcohol and glamorised the Prosecco element, because the context in which it was presented resembled high tea settings that were elegant and opulent.”
Buddha Lounge Tynemouth had not responded to the ASA’s enquiries.
Two further complaints relating to the promotion of the offer on the restaurants website were not upheld.