Budget brand Travelodge has announced a £100m expansion plan targeting locations around the UK’s largest conference and event centre locations.
The company revealed its intention at the opening this week of the 68-bedroom Telford Travelodge, adjacent to the Telford International Conference Centre. The hotel – the 567th Travelodge – has involved a £6m investment by the landlord Telford & Wrekin Council as part of a wider regeneration programme in the town.
Travelodge said that there is a shortage of “good quality and low cost accommodation for delegates and event goers” in what is an expanding events sector. As a result, it is now focused on expanding its current portfolio of 39 conference and event located hotels with a further 10 properties.
The 10 sites Travelodge is focused on include those around the following venues: ACC Liverpool & Echo Arena (Liverpool); Alexandra Palace (London); Bournemouth International Centre; Brighton Centre; Edinburgh International Conference Centre;Manchester Central Convention Complex; Olympia (London); Queen Elizabeth Centre (London); Ricoh Arena & Coventry Conference Centre; and the SEC Centre (Glasgow).
Paul Harvey, managing director – property at Travelodge, said: “Our hotels located close to conference and event centres are literally booked out as soon as event dates are released and value seeking attendees will even book into a Travelodge up to 20 miles from the event venue.”
“Therefore in response to the growing events market, we are actively searching to extend our network with a further 10 hotels close to UK popular conference and events centres. This expansion will offer more choice and greater value to delegates and eventgoers, whilst supporting the local economy. Collectively it represents an investment of £100m for third party investors and will create around 300 new jobs across the country”.