With consumers swinging towards breakfast and brunch for social occasions (40%), divided between indulgence (23%) and health (22%) as the main consideration when choosing what to eat.
According to the report, convenience drives 48% of those polled in deciding to eat breakfast out of home, closely followed by 40% viewing it as a social activity, and 40% because it’s a luxury.
Stéphanie Brillouet, marketing director, Northern Europe and North America, for Délifrance, said: “In Britain, the breakfast market is worth £11.6 billion, and is predicted to grow 5% by 2019.”
The report includes the findings from a survey of 2,000 UK consumers and commentary from food anthropologist and writer Bee Farrell.
Farrell, added: “The role food, and specific meals, play in people’s lives, and how it changes over time has always been a really interesting area to explore. It can tell us a lot about society – from a food’s place in a family routine, to the types of food we typically eat, and how eating has developed into a social occasion. Breakfast and brunch are particularly exciting just now and Délifrance’s new report gives a snapshot of consumer behaviour today.”
The report is available upon request from firstname.lastname@example.org