Sous Vide Tools has launched a London showroom and demonstration kitchen to showcase its range of culinary kit.
The site – Toolshed @ W2, near Marble Arch station – follows on from the firm’s original head office in Lancashire. The new site offers an immersive and interactive experience for industry figures to experiment with what the firm has to offer.
Managing director Alex Shannon said: “Opening a high street store in London is a huge step for the business. The original ‘Toolshed’, at our head office in Lancaster, has been hugely successful and we felt that something similar was required in London in order to offer the same immersive experience to our growing customer base in the capital.
“We believe that the facility is unique because it is a showroom and demonstration kitchen, not a retail shop.”
While the showroom element allows visitors to browse the hardware on offer – from sous-vide systems to spherificators – the demonstration kitchen headed by chef director Chris Holland allows culinary professionals to work through exactly how the equipment could find a place on their own site.
Shannon added: “Visitors are free to come in and browse the latest products from our wide range of sous vide equipment and accessories, as well as products from our sister company, Hendi UK, and a number of other non-competing manufacturers”.
“However, the primary function of the facility is to provide a fully working kitchen environment where, with the assistance of our chef director Chris Holland and his team, those visitors, be they chefs, home foodies or catering equipment distributors, can use the equipment and gain an in-depth understanding of how it works and how it can help to create new and innovative menu ideas.”