Catering firm Kudos has been appointed the exclusive food and retail partner of the Cheltenham Trust, providing access to a wealth of venues under its master brand Glorious Events.
Kudos will now serve at the five sites managed by the independent charity across the Gloucestershire region: Cheltenham Town Hall, Pittville Pump Room, the Wilson Art Gallery and Museum, Leisure at Cheltenham and the Prince of Wales Stadium.
An expression of interest from the trust put the value of the contract at £1,521,703 a year with a commitment to look at contracts for a three- or five-year period. The company declined to comment on the value or the length of the contract.
The firm’s offering will be tailored to each site, spanning from vegan health-focused foods at the trust’s leisure site to wedding fare at the charity’s events venues.
The Glorious events brand will also look off-site for work, offering outside catering and events planning under the moniker Glorious on Location.
Julie Finch, chief executive of the Cheltenham Trust said: “We recognise that the food offering across our five venues is a vital ingredient in how we create memorable experiences for our customers. We were impressed with Kudos’ vision and felt the company were the ideal commercial partner to drive forward our hospitality and catering offering and create excellent café experiences for our day-to-day business.”
Matthew Herter, chief executive of Kudos, added: “The team are absolutely thrilled to have begun an exciting partnership with all five unique venues that make up the Cheltenham Trust.
“The trust has a huge impact, enriching the lives of residents through art, culture, sports and heritage, therefore we are grateful to be part of such a service to the community. Our vision is to provide a wider variety of delightful yet healthy food options for such a diverse audience, while maintaining our focus on provenance and sustainability.
“We are really excited about the new brand, Glorious events, which will be driving new marketing initiatives in line with the trust’s core values, enhancing its presence as a key destination and versatile multi-venue space in retail as well as private and corporate events across the whole of Gloucestershire.”