Precision Refrigeration has appointed Christine Hartshorne as marketing manager to lead its marketing strategy and communications, following tremendous growth in both the UK and international markets over the past few years.
Christine brings 15 years of marketing experience to the post and has previously worked within the foodservice industry and has Chartered Marketer and Accredited PR Practitioner qualifications.
“We are lucky to have Christine on board,” said Nick Williams, managing director at Precision. “Her experience within the industry and her marketing skills are exactly what we need as we prepare for further growth.”
Precision has seen business expand by 30% in 2018, with exports accounting for 40% of production, and sales to the Middle East up 50% compared to the previous year.
“This is a great time for me to join Precision,” added Christine. “Having just celebrated their tenth anniversary and with business going from strength to strength, I look forward to putting a new marketing strategy in place to expand on their existing success.”