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Record number of products to be revealed at TasteWales 2019

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Record number of products to be revealed at TasteWales 2019

The organisers of BlasCymru/TasteWales have revealed that more than 100 new food and drink products will be launched at the forthcoming BlasCymru/TasteWales international trade event from 20-21 March 2019.

The milestone has been reached in part thanks to initiatives put in place by Food & Drink Wales over recent years, such as their Cluster Network approach that brings like-minded businesses together to share best practice and develop new ideas and further boosted by the support on offer to start-ups by Cywain and the innovation-focused Project HELIX programme.

The new products to be launched vary widely and include yogurts, baked products, foodservice offers and product packaging. Alongside some of the food world’s leading speakers and thinkers who will also be participating at the event and accompanying conference. These include Claus Meyer, whose Noma restaurant has been named the world’s best on four occasions.

The Welsh government minister for environment, energy and rural affairs, Lesley Griffiths, said: “We can clearly see that the extra support given in the food and drink industry over recent years, from a Cluster Network approach through to food innovation and start-up programmes, continues to help the industry in leading the way in new innovative products. With the challenge of Brexit it is more important than ever we support Welsh food and drink businesses in every way we can and help ensure their future sustainability.

“Surpassing 100 new products to be launched during the event makes it an added celebration of what Wales has to offer both to the domestic and international marketplace.”

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