The Caterer has switched to a fully compostable starch wrapper for its weekly print magazine, in association with Brita.
From the 8 March 2019 issue, all wrappers will be made from corn that has been left out of the food chain and processed to release the starch, which is then manufactured into granules. Instead of being thrown away, the wrappers can be added to food waste, garden compost or a green council recycling bin.
The Caterer’s sister title Travel Weekly is also switching to the compostable starch wrapper as part of parent company Jacobs Media Group’s commitment to reducing plastic waste.
Stuart Parish, Jacobs Media Group UK managing director, said: “We are delighted to be moving permanently to fully compostable wrapping for our two flagship titles, as we aim to reduce our impact on the environment.”
Rebecca Widdowson, Brita marketing director, said: “At Brita, sustainability is at the core of everything we do which is why we work with many organisations to help understand, highlight and develop solutions for a more sustainable future.
“We’re well aware of the challenges that the publishing world face regarding environmentally sustainable ways of doing things and are delighted to be supporting The Caterer’s switch to a 100% compostable magazine wrapper.”
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