Rugby and fashion events helped drive a record high performance across London hotels during February, according to preliminary figures from data company STR.
Average daily rate and revenue per available room increased by 1.1% to £133.52 and 1.7% to £104.14 respectively – the highest since STR’s records for London began. The occupancy figure of 78% (up 0.6% year on year) was the highest level for February since 2010.
Meanwhile, demand for rooms increased by 3.2%, outstripping the 2.6% supply in new supply.
STR analysts said that the Six Nations rugby match on 10 February and London Fashion Week, from 14 to 19 February, helped boost the figures.
STR will release its full February results later this month.