UCC Coffee UK and Ireland’s managing director, Elaine Swift, has been appointed regional director (north) for UCC Europe.
The appointment has been announced as UCC Europe restructures into three distinct regions.
Under the restructure, Swift will take on responsibility for all northern European territories including Benelux and the Nordics. The appointment is effective from 1 May 2019.
Swift will continue to sit on the UCC Europe board of directors alongside two other regional directors, Rafael Ocon, regional director (south), and Marco Giuoco, regional director (central), reporting to UCC Europe chief executive Paul Molyneux.
Swift joined UCC Coffee UK and Ireland (formerly First Choice Coffee and United Coffee) in 1996, working with leading international retailers and foodservice businesses. In 2018, UCC Coffee UK and Ireland rebranded and hit two major milestones: exceeding sales turnover of £100m and employing more than 500 people.