Healthy grab-and-go operator has announced it will continue to expand off the high street with an expansion of its retail offering into Sainsbury’s sites across London.
Crussh will move into 61 Sainsbury’s sites in the capital after a successful trial of the range in 10 locations. The offering includes a range of ‘healthpots’ and wraps currently available in the firm’s 35 London sites.
It comes as the company also expands into foodservice in partnership with Sodexo, launching the first joint site with the French catering giant earlier this year at City, University of London.
Shane Kavanagh, chief executive of Crussh, comments: “We have worked with Sainsbury’s since 2017, and we are delighted to be strengthening our relationship by launching our range across convenience stores throughout London.
“We’re thrilled that our customers will now be able to buy our ‘fit food’ in 61 Sainsbury’s stores, giving us a great opportunity to introduce our food to new customers while hopefully adding something new to the Sainsbury’s food-to-go range.”