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US chicken and waffle brand to launch in London this autumn

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US chicken and waffle brand to launch in London this autumn

US chicken and waffle restaurant group Sweet Chick is opening its first UK restaurant at London’s Oxford Circus this autumn.

Founded in Brooklyn by restaurateur John Seymour in 2013, and backed by rapper Nas, Sweet Chick serves modern American comfort food across five locations in New York and LA.

The first UK outpost will offer fried chicken, brined overnight in a sweet tea-stained brine the brand is known for. The menu will also include Southern-inspired classics such as biscuits and gravy, shrimp and grits and mac’n’cheese, UK-inspired specials, signature cocktails and beers from London Fields Brewery.

Founder John Seymour said: “I can’t wait to bring the Sweet Chick community to the UK. The food scene is massive in London, but we hope we can offer something fresh with our take on southern inspired staples and the best fried chicken and waffles this side of the Atlantic.”

Leo Feldman, partner at Shelley Sandzer, said: “We’re hugely excited to have secured Sweet Chick’s first restaurant outside the US. Their site in Market Place is perfectly located right in the centre of London – an ideal spot for this New York brand making its international debut.”

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